Wines of France study

To more than 88% of Canadians, consuming wine represents a unique tasting experience while also sharing a special moment with family and friends. This is what a recent study, titled “The Wine Market and the Perception of Wines from France in Canada” reveals. The study, commissioned by Sopexa Canada for Wines of France and the French Ministry of Agriculture and Fisheries, was conducted by CROP, a Canadian marketing research company. The study gave consumers from the 4 major markets in Canada – Ontario, Quebec, Alberta and British Columbia, the opportunity to reaffirm that French wines continue to be among the most preferred wines in Canada.

For any use of the data featured in the presentation “The wine market and perception of French wines in Canada”, it is COMPULSORY to indicate the following copyright: © Sopexa Canada, on behalf of Wines of France – September 2008.